Great direction isn’t just about craft and technicality, but the collaborations and relationships.

(THE PROCESS)

City street with historical and modern buildings, parked cars, and a partly cloudy sky.

(TAYLORS APPROCH)

© 2025

Great image making extends beyond the tools and craft. At the heart of every project is dialogue: the exchange of ideas, perspectives, an environments that shape every story. To define this process there are 3 key principles that are crucial.

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3 KEY PRINCIPLES

COLLABOARTATION

(01)

(02)

(03)

IDEATION

AND PASION

OVERVIEW OF TAYLOR’S 7-STAGE PROCESS

(↓)

A man with glasses and a beard leaning his head back, looking up in an indoor hallway with dark walls and metallic ceiling panels.

(01)

Ideation

Every project begins with curiosity. Ideation is where ideas are stretched, tested, and transformed. Where loose thoughts take shape into stories with purpose. This stage is less about answers and more about exploration, embracing dialogue, environments, and perspectives that spark new possibilities. It’s the foundation that guides the creative process forward.

Research & Inspiration

(02)

Blurred image of a person riding a bicycle along the beach at sunset

Before stories can be told; they need context, observation, and imagination. The Research and inspiration phase form the grounding of each project — digging into context, history, and references while staying open to ideas that arrive from the unexpected. This phase blends observation with imagination, ensuring every idea grows from a place of depth and authenticity.

Concept Development

(03)

Silhouette of a man walking through a narrow, dimly lit hallway toward a brighter exit.

This is where ideas begin to crystallize brining clarity, cohesion, and intention. The Concept development phase shapes raw inspiration into a clear creative direction—refining themes, visual language, and narrative arcs. It’s about defining the essence of the project, ensuring every choice connects back to story, purpose, and audience.

(04)

Pre-Production

Three people engaged in conversation in a room with large windows, a table, and chairs.

Pre-production is where vision meets planning. This phase is all about preparation, precision, and alignment. It’s the stage of mapping out every detail, every location, schedules, casting, and logistics, while staying true to the creative direction. For both photography and filmmaking, this phase ensures the story has the structure it needs to unfold seamlessly once the camera is in hand.

Production & Execution

(05)

Black and white photo of a man with glasses sitting at a table, appearing to be in thought, with a notepad and a pen in front of him. Someone is holding a clapperboard nearby.

This is where vision comes alive. This is all about the presence, craft, and adaptability. In production, planning transforms into action — capturing moments, directing performances, and shaping visuals in real time. Whether through photography or film, it’s about staying adaptable, present, and intentional, ensuring every frame reflects the story at its core.

Refinement & Post-Production

(06)

Two people leaning over a table with papers and notebooks, engaged in a discussion or collaboration.

Post-production is where everything takes shape. It’s the phase of editing, refining, and polishing — where raw material transforms into a cohesive story. Through color, sound, pacing, and detail, the work is honed until it fully reflects the original idea, while allowing the space for discovery along the way. This stage ensures the final piece resonates with clarity, intention, and impact.

Ideation to Completed Project

(07)

A man with glasses wearing a beige jacket stands on a dark, narrow corridor, looking at the railing. An illuminated red and white "EXIT" sign is visible overhead.

The creative process doesn’t end with completion, it continues in the hands of the audience. This phase is all about; engagement, continuity, and discovery. It’s about sharing the work, whether in a gallery, on social media, or on the big screen. Here, the dialogue shifts outward: the story takes on new meaning through interpretation, emotion, and connection within the viewer. Just as important as ideation, this phase completes the circle, allowing the audience to shape how the work lives in the world.

Two young men stand back-to-back near a body of water during sunset, facing opposite directions, with calm water and a cloudy evening sky in the background.

(hear from our client)

“Working with Taylor for my beach photo shoot was an amazing experience! Taylor’s guidance with poses made the final photos look natural, and the communication throughout was top-notch. The whole shoot was fun, relaxed, and easygoing. I was also impressed by how quickly Taylor turned around the edits – I couldn’t be happier with the results!”

FULTON FLANARY MODEL FOR CAPTURING ELEGANCE

Two young men standing outdoors, one in the foreground and one in the background, in a black and white photograph. The man in the foreground is wearing a light-colored fleece jacket and looking directly at the camera, while the man in the background is dressed in darker clothing and looking to the side.

(2024) CAPTURING ELEGANCE